Challenge Financial is a privately-held, family owned business now celebrating our 15th year in business. From humble beginnings of a single auto loan purchased in 1994, Challenge now maintains a $40 Million loan portfolio. Our capital structure depends on a select group of private investors to provide our financial foundation. This core investment pool allows us to secure our primary operating line of credit. Since our inception, Challenge has maintained a consistent and responsible growth path, and that will continue to be our guiding principle.